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How do you listen to audio? Music? Podcast? Radio? Have we actually lost the quality of how we listen? When an artist creates an album, they’ve taken the time to create that art for the listener to experience in the best way possible. But we live in a world of playlists and shuffle buttons. Not only that but do you really know the quality of the audio? Can you tell the difference between and mp3 and WAV? WAV’s are uncompressed and contain more data compared to MP3 files that lose some audio data during the compression process. Does it really matter? I guess its personal preference and how much you value what you’re listening to. Spotify allows for different audio quality whilst listening. You actively have to find this setting and even then, what are we listening through? As a business that works with audio on a daily basis this idea of not appreciating and really using our sense of sound is a genuine shame. This leads to the conversation on the figures showing a huge resurgence of vinyl. In the UK vinyl LP’s hit their highest level last year since 1990. Vinyl holds more information than a digital file. You have to find monitors and create a set up. Is it just about the feeling of actually owning music, having that physical aspect of taking time to pick an album and listen to it in full, turning it half way through. Making it more an experience and appreciation for the sound? Have we gone full circle and realised this? Or is there a world in which we have both and both are equally as important. Music on the go, that accompanies us through our day activities, background soundtrack that we consume in a way that doesn’t need to be high quality. Allowing space and time for when we really want audio to be absorbed and cherish that moment.

One question we hear is what’s the value in 360° camera work? We believe this is the lack of understanding of what benefits you gain through using such content. Imagine offering customers an immersive experience as if they were actually there. This in particular works well in the tourism sector. When you wonder if that hotel room is actually like the photograph? 360° gives an all round trust worthy resource for customers to use. Exploring the environment in depth and at their own convenance. It’s user friendly, allowing good shareability and therefore great for Facebook. A single 360° image can be posted and makes for standout content against other businesses. How many times have you scrolled through a feed and then seen an image move and catch your eye? You then either move your phone or use your finger to move it around. You’re already interacting with that page. People are naturally curious, exactly what 360° utilises. Did you know you can do 360° aerial? This Fife 191 map incorporates aerial 360° to help with planning and entice visitors to the area https://www.fife191.com/view/elie–earlsferry For estate agents, hotels, museums, showrooms and other businesses 360° enables the creation of virtual tours that allow potential customers to explore remotely, gaining higher leads. Ever wondered how those quirky tiny planet photos are created?You’ve guess it. 360° camera. Instagram doesn’t allow for moveable 360° images and that’s when tiny planets come into play. Provided stand out content and visually appealing sharable posts. Lastly there’s one aspect that 360° works with and that’s VR. Have you got a stand at an exhibition and want to show customers an experience or feel like they are there? That’s exactly what Nevis Range wanted to do, bring the mountain to you. It’s a great technology and should definitely be on your radar for marketing. 

I guess a lot of people wonder what the point is of using a drone pilot that has a CAA license? Why can’t I just buy a drone and shove it up in the sky? There are so many drone hobbyists but with that comes a health and safety nightmare. The CAA regulates drone operations in the UK, ensuring safety standards and legal compliance. A drone pilot that has gone through the testing and requirements to gain a CAA license has proven that they know the rules and therefore ensure high health and safety standards when operating. This gives any client peace of mind that there is a high level of professionalism and expertise in drone operations. Operating out with the necessary licenses or certifications can lead to fines, penalties and even legal actions. Having CAA drone license ensures that the operations are conducted in accordance with applicable laws and regulations. These laws and rules are constantly changing to keep up with the world in which we live in. There are many rules in which the general public are unaware of when flying a drone. CAA drone approved pilot will maintain knowledge of these changing rules and adhere to them.  Built up areas such as city centres and within proximity to airports can prove difficult to fly in. We make sure that all relevant authorities are informed and permissions are in place including with police, air traffic control and building owners. The number of near misses between drones and other aircraft have more than doubled in the past two years according to recent figures. So let us put your mind at ease on any project that requires drone usage.